Few levers have as much power to influence profitability as pricing does. For a typical company, a 1 percent increase in price boosts profits two to three times as much as a 1 percent increase in sales volume. We work with clients to improve both pricing strategy and their ability to manage pricing over the long term.

Bain has deep experience helping companies tap their full pricing potential. A rapid diagnostic analysis allows companies to quickly identify the largest pricing opportunities and tailor an approach to go after them successfully. Our work has helped clients gain market share, enhance their product positioning, and grow their bottom line by up to 50 percent.

We approach pricing strategy by industry, market, product and transaction. We identify how customizing prices across markets and products can affect buying behavior and differentiate offerings. Working jointly with a client team, we define and implement improvements to the pricing process-everything from integrating it with product design to creating IT tools that measure its financial impact.

To find out more about Bain's work in this capability area, please contact the practice.